Released on: August 7, 2008, 3:37 pm

Press Release Author: Fabdesigns, Inc.

Industry: Apparel & Fashion

Press Release Summary: U S Designer Bucks rule of stocking imports - reduces waste
and makes in USA!

Press Release Body: For release 9:00 am Pacific
August 8, 2008

North Hollywood, CA - August 8, 2008 - Fabdesigns, Inc. today announced
its' contemporary knitwear brand, Concetta Bruce, has a unique program focused on
developing contemporary lifestyle apparel exclusively for the specialty market. The
company which uses yarns from renewable sources such as Rayon - made from wood pulp
- bamboo, and other natural fibers stocks only raw materials and makes customized
knitwear here in the USA for retailers of better and designer goods. The company
already sells to some of the top specialty stores in the USA who are keen on
differentiating their stores and maintaining a unique identity in an overly
competitive industry.

"We already fill a distinctive niche in the specialty store market, supplying
exquisite art-to wear which is high quality, on trend and reasonably priced," says
Connie Huffa, Director of Design who has more than 15 years of experience as a
knitwear designer. "We are completely vertical which means we create everything in
house, designs, fabrics, silhouettes and even our trims. We don't stock any
finished garments, only premium quality yarns from the USA and Europe. This saves
on energy, materials and space among many other things. The one thing that any
designer worries about these days is cheap, imported knock-offs. We don't have that
issue. Every piece is made to order by in house expert craftsmen and artists. We
sell to finer shops across the USA, Canada and the Caribbean who want items
'touched by hand' without the worry of seeing a similar, but less impressive flavor
of the same style down the block. So, these specialty boutique customers get the
'real' fashion they want with out the frustration of seeing the styles saturating
the market in department stores and discounters. If a larger chain wants to buy
from us, we make them their own exclusive styles that suit their customers and
climate. We're small enough and agile enough to develop individuality for these
stores without the outrageous costs of amassing huge inventories of perishable
fashion."

How do they do it? Their business model is an extremely flexible mass customization
process. The buyer views a collection of 75 to 100 samples, then mixes and matches
bodies, fabrics, and colors - what ever they want for their stores. There is a 3
piece minimum per color and style only. Many companies talk about a seemingly
illusive concept called 'mass-customization.' This company lives and breaths it
into every order. Achieving successful sell-throughs for boutiques of all sizes
has made Concetta Bruce one of the quickest growing "boutique brands" in the
industry. Their sales in regular sizes have doubled and tripled over the past few
years. The company added plus sizes in 2007.
******
Fabdesigns, privately held since 1988, evolved from a high end R&D firm to design
house in 2001. The corporation, located in North Hollywood, California also operates
a division that works exclusively with upscale clients, including 5 star resorts,
which demand unique, premium quality items in limited production. They are in
Showrooms in Dallas, Los Angeles and Atlanta.


Fabdesigns, Inc.
7404 Fulton Avenue #3
North Hollywood, CA 91605

Connie Huffa - President / Designer
818-764-6767
Fax: 818-764-6767
fabdesigns@aol.com
http://www.concettabruce.com
And
http://www.fabdesigns.com


Web Site: http://www.concettabruce.com

Contact Details:
Fabdesigns, Inc.
7404 Fulton Avenue #3
North Hollywood, CA 91605

Connie Huffa - President / Designer
818-764-6767
Fax: 818-764-6767
fabdesigns@aol.com
http://www.concettabruce.com
And
http://www.fabdesigns.com